

WELLCAT COUNSELING CENTER T-SHIRTS
PROBLEM
Create new T-Shirts for the WellCat Counseling Center staff and interns that are applicable to the offered services while utilizing trendy and fun to wear graphics.
SOLUTION
The WellCat Counseling Center at Chico State prioritizes self-care as a crucial aspect of students' daily lives. During the design process for these shirts, it was important to the interns and staff members to have a shirt they enjoyed wearing while also representing the Counseling Center. Due to budget constraints, the design team opted for a minimalistic approach, using black and white colors. For the actual graphics on the T-Shirt, having something that would appeal to new trends and a younger audience was an important factor with a majority of the office employees and interns being women in their 20’s-30’s. The layout is inspired by band tour T-shirts but with a unique twist—the theme of self-care and its importance, showcasing 40 different ways it can be practiced. The addition of the four-point star graphics adds fun visual interest and emphasizes the main heading within the design, while the use of the Rafaella type for the heading gives a unique and playful feeling to the overall design.
PROGRAMS USED
Illustrator
MOODBOARD



