This brand design uses a balanced color palette, blending vibrant sunset-inspired hues with a soft green shade to evoke an eco-friendly and lively feeling. Utilizing the typefaces of Quiche Flare in juxtaposition to Solvent Regular gives the brand a versatile and clear aesthetic while also being easy to read, maintaining clarity across different mediums and textile sizes. Alongside the typography, the brand’s logos and label design capture the “surrealist” styles through the organic shapes and unique illustrations. The photography used for the brand’s products closely resemble imagery often targeted towards younger generations with vibrant colors and atmosphere and visually interesting angles. From the brand's photography, to its dynamic logos and typography, the well structured branding book outlines the brand in an appropriate and consistent manner.